Redesigning their magazine was the question, subtlety our answer. We made a magazine on eco-paper, put the pictures on 80% and let the text speak for itself. It makes the magazine confident and intellectual. Four times a year it’s a pleasure to make Groen.
For creating Bart Brandsma’s brand Inside Polarisation we first had some long conversations. That’s when the name started to pup up. After that we invented the logo, the colors and fonts and what kind of images we would use. With the knowledge that understanding polarisation will be helpful to see each other as we are.