Medair Legacy

Together with Medair International we’d build an campaign for their new fundraising product on Legacy giving. This needed to be done in four different languages. We came up with the concept of bringing two worlds together. The world of the older donor and of the young beneficiaries. Both looking at their life from a different perspective. Forwards/backwards. This came together in the concept of ‘we won’t close our eyes to people in need’. There is people standing up to suffering in this world. With Medair Legacy you will start and continue with saving lives.


Inside Polarisation

brand identity

On Purpose

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