The new brand position of ZOA called ‘We zijn er’ needed an introduction to their target audience. So we were asked to come up with an experience to make this first impression something that people can’t forget. We came up with this mirror concept and designed this experience that was staged at New Wine.
In short, the concept:
Mirrors help us to reflect on ourselves. You know that time you brush your teeth in the morning? You think of yourself, your day, people you love and people you hate. People close-by and far far away. What is your life like compared to others.
This experience let visitors listen to stories of people around the world. People that were struck by natural disasters, hunger or war. People like you and me, whose lives changed suddenly. People that have met ZOA along their ways.